Last updated: 28 September 2026
The Hammer Times respects your privacy and is committed to protecting the personal information of visitors to our website, thehammertimes.com.
This Privacy Policy explains what information we may collect, how we use it, and the choices available to you when using our website.
Information We Collect
We may collect information that you voluntarily provide when you:
- Subscribe to The Weekly Hammer newsletter
- Contact us through a form or email
- Leave a comment or interact with website features
- Participate in surveys, competitions or other site activities
This information may include your name, email address and any information you choose to provide.
We may also automatically collect technical information such as your IP address, browser type, device type, pages visited, referring website and general website usage information.
Cookies
The Hammer Times may use cookies and similar technologies to improve website functionality, understand visitor behaviour and measure website performance.
Cookies may also be used by third-party services integrated with the website.
Where required, visitors will be given the opportunity to manage their cookie preferences.
Analytics
We may use website analytics services, including Google Analytics or related analytics tools, to understand how visitors use The Hammer Times.
Analytics information may include page views, traffic sources, device information and general geographic information.
This data helps us improve the website, content and user experience.
Newsletter and Email Communications
Visitors may choose to subscribe to The Weekly Hammer and other email updates.
When you subscribe, we may collect your email address and related subscription information through our email marketing provider.
You can unsubscribe at any time by using the unsubscribe link included in our emails.
Contact Forms
If you contact The Hammer Times through a website form or email, we may retain the information you provide so that we can respond to your enquiry.
Embedded Content and Third-Party Services
Articles on this website may include embedded content such as:
- Videos
- Images
- Social media posts
- Podcasts
- Football statistics
- External links
Embedded content from third-party websites may behave as though you visited those websites directly. Those services may collect data, use cookies or track interactions according to their own privacy policies.
Football Data and External APIs
The Hammer Times may use third-party football data providers to display fixtures, results, standings, statistics and other football information.
These services may process technical information necessary to provide their services.
How We Use Your Information
Information collected through The Hammer Times may be used to:
- Operate and maintain the website
- Deliver newsletter subscriptions
- Respond to enquiries
- Improve website content and performance
- Analyse website traffic
- Prevent spam, abuse and security threats
- Meet legal or regulatory requirements
Sharing of Information
We may share limited information with trusted service providers that help operate the website, such as hosting providers, analytics providers, email marketing platforms and security services.
We do not sell personal information to advertisers or third parties.
Data Retention
Personal information is retained only for as long as reasonably necessary for the purpose for which it was collected or where required by law.
Newsletter subscribers may request removal from the mailing list at any time.
Your Privacy Rights
Depending on where you live, you may have rights relating to your personal information, including the right to:
- Request access to your information
- Request correction of inaccurate information
- Request deletion of certain information
- Withdraw consent
- Object to certain forms of processing
- Request information about how your data is used
Visitors in the United Kingdom or European Economic Area may also have rights under applicable UK or EU data protection legislation.
Visitors in South Africa may have rights under the Protection of Personal Information Act (POPIA).
Security
We take reasonable measures to protect information submitted through the website. However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
External Links
The Hammer Times may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites.
Children’s Privacy
The Hammer Times is a general football news website and is not specifically intended to collect personal information from children.
Changes to This Policy
We may update this Privacy Policy when our website, services or legal requirements change.
Any changes will be published on this page with an updated revision date.